“Subscribers identify with a network by the experience they have in interacting with it.”
So the burning question is “What is the best way?” IVR? USSD? Mobi site? Mobi App? Actually, it is all of the above. There is no excuse for a carrier to neglect portions of it’s subscriber base, so the question should actually be “How do we launch services quickly across all the bearers?” In five steps:
Design the menu in a mind mapping application to design the flow:
Decide how it should render on the bearers:
Implement the menu structure on the Menu Builder GUI
Put the basic business rules in a web service:
Test and launch!