TruTeq Press Release
16:00 GMT+10:00 on 1 June, 2016
Consolidated VAS Licences
TruTeq has been promoting the concept of consolidated VAS for a number of years and the cost pressures experienced over the past two years have finally changed the way carriers see value-added services.
The old days of multiple vendors each demanding high prices are over as OTT players eat into revenues.
“Consolidating the value-added services just makes sense,” says Tjaart van der Walt, CEO, TruTeq. “To show our commitment, we decided to combine the licenses for SMS, USSD and MMS in a single VAS license. This means that any license purchased for one messaging system may be applied to another.”
This has a number of immediate and far-reaching effects with CAPEX and OPEX savings. “Streamlined provisioning, monitoring and customer care makes it easier on everybody,” continues Van der Walt. “Deployment as NFV services completes the offering.”
It is not just about savings though. With the tight integration between bearers, many new features are possible. Mobile marketing across the bearers with targeted campaigns is a reality and new revenue-generating applications can be deployed in a very short time.
Van der Walt concludes: “Spare a thought for your competitors!”
For more information, please contact us.