Unlocking New Revenue Streams & Combating Fraud
The A2P (Application-to-Person) messaging market is growing rapidly, with global businesses relying on SMS for customer engagement, authentication (OTP), marketing, and transactional alerts. Despite the increasing demand, many mobile operators are failing to fully Monetise this opportunity, losing millions to grey routes, inefficient routing, and fraud.
With P2P (Person-to-Person) SMS declining, operators must optimize A2P messaging to sustain profitability and long-term growth. Here’s how to maximise revenue while ensuring security and efficiency in 2025.
The Growing A2P Market Opportunity
Projected to reach $80 Billion+ by 2026 – A2P messaging remains a high-value communication channel for enterprises.
Enterprise Demand is Rising – Businesses rely on SMS for customer authentication, delivery updates, marketing, and banking notifications.
Mobile Operators Control the Gateway – Unlike OTT apps, SMS is universal, direct, and trusted by consumers.
The challenge?
Monetising A2P traffic efficiently while preventing fraud and revenue leakage.
The Revenue Leakage Problem – Where Operators Are Losing Money
Grey Routes & SMS Bypass Fraud
Many unauthorized aggregators send A2P messages through illegitimate routes, avoiding termination fees. This means operators lose out on legitimate A2P revenue.
Inefficient Routing & Poor Load Balancing
Without smart routing, traffic is not prioritized effectively, leading to suboptimal delivery rates and lost revenue.
Outdated SMSC Infrastructure & High OPEX
Many operators still use legacy SMSCs that cannot handle modern A2P volumes cost effectively.
Solution: A2P monetisation strategies must focus on securing the network, optimizing routing, and reducing operational costs.
The A2P Monetisation Playbook for 2025
1. Deploy an SMS Firewall to Block Fraud
An advanced SMS firewall is the first line of defence against grey routes, faking, and spoofing.
✔️ Block unauthorized routes to retain legitimate A2P revenue.
✔️ Ensure message integrity with real-time traffic filtering.
✔️ Protect customers from SMS phishing and fraud.
2. Implement First Delivery Attempt (FDA) SMSC for Cost Efficiency
Offloading A2P traffic to a low-cost FDA SMSC ensures that messages are
✔️ Delivered via the most cost-efficient path.
✔️ Retried only when necessary, reducing load on primary SMSCs.
✔️ Optimised for high-volume A2P messaging.
3. Dynamic Pricing & Premium Routing
Operators should differentiate premium and standard routes, offering businesses
✔️ Guaranteed delivery routes for critical messages (banking, OTPs, and so forth).
✔️ Tiered pricing models to maximise revenue from high-priority A2P traffic.
4. Smart Load Balancing & Traffic Optimization
Efficient routing and rate limiting ensures
✔️ No overload on network infrastructure.
✔️ Higher message delivery rates and reduced latency.
✔️ Optimised use of existing network resources.
The Results – What Operators Can Expect
🔹 30%+ increase in A2P revenue with optimised routing.
🔹 Millions saved annually by eliminating fraudulent traffic.
🔹 Lower OPEX through efficient infrastructure utilisation.
🔹 Improved enterprise partnerships as businesses trust MNOs for reliable messaging services.
Future-Proof Your A2P Strategy
2025 will be a critical year for mobile operators to fully monetise A2P messaging. By deploying advanced SMS firewalls, optimised routing, and scalable infrastructure, operators can secure and maximize their revenue potential.
Is your A2P messaging strategy ready for the future?
Talk to TruTeq today to unlock your full A2P revenue potential.