Serve real-time content
USSD is proving to be one of the most efficient bearers for delivering VAS
solution to subscribers. A growing number of GSM Network operators are seeing
the potential of USSD to stem ARPU shrinkage. It is the ideal bearer - handset
independent, intuitive and it doesn't need WIG or STK pre-loading of applications on the
SIM card. In fact - it doesn't place any requirements on the SIM cards whatsoever.
A GSM Network Operator can now offer many useful and potentially revenue-generating
services that would increase subscriber satisfaction and reduce churn. The ability to
serve menus on-the-fly with a real-time responsiveness gives you the edge in an
extremely competitive market. In addition, the Operator can also expose this useful
bearer to third party content providers who can extend its use to hundreds of services.
Full Solution
The TruTeq USSD Gateway is bundled with TruRoute USSD, a fully-featured routing and
rating platform with an easy provisioning interface, comprehensive statistics and
usage reporting.
Rating
Rating is performed on a session, event, or time-based strategy with rates defined
on a per-service code basis, or by the content provider. Rates can be applied towards
the subscriber as well as the content provider. In order to encourage content providers
to keep their systems up-to-date with sufficient capacity, the Operator may decide to
impose financial penalties on slow server responses. Both prepaid and postpaid subscribers
are supported.
A unique feature is the ability to penalise content providers
with underperforming servers with a time-based penalty.
Hardware
The System runs on server-type hardware, making the hardware extremely cost-effective
with linear scaling. Node throughput scales from 10 up to 320 USSD transactions per
second on a single node. A load-balanced configuration can increase the throughput
to several thousand transactions per second.
