Grow your voice traffic
The call-back type of value-added service widely known as 'Please Call Me', is a
standard service whereby a subscriber can use a USSD call to request a B-party
to return with a voice call. Usually the number of requests are limited per subscriber
to eliminate the 'morse code effect'.
The callback ration on this service depends on the network subscriber profile, but
is is almost always very profitable. With the new innovative advertising options
offered with the TruTeq Please Call Me product, the Network Operator can charge
advertisers a fee for sending the adverts out with the SMS's delivered to the B-parties.
Prime time spots can attract higher fees and marketeers can target audiences needs
by sending an SMS at a specific time. A breakfast cerial advert at night isn't as
effective as first thing in the morning...
Full Solution
The TruTeq Please Call Me product can not only interate to existing USSD Gateways and SMSC's, but can also be ordered with a built-in SS7 gateway for USSD and MT SMS. This usually represents a major cost saving over existing SMSC licenses.Rating
Flexible billing options allow the operator to allow a number of free requests as well as other business rules. One example is where some customers do not allow postpaid users to use the PCM system, or they charge them a fee for using it.The powerful advertising capabilities allow the Network Operator to get the maximum returns on the marketing messages, yet the easy-to-use web interface allow for quick advertisement configuration or updates.
