Grow Your USSD Traffic
By now, everybody knows how to use a USSD request to make a Please Call Me (PCM) request or to top up an airtime account.
Such applications represent a only small portion of the possible revenue generators for USSD as a bearer.
Up to now, an Operator had to rely on third party content providers to boost the usage of the USSD bearer, but with the Menu Generator, the Operator can sell content directly without the need to write complex content applications.
It simplifies the process by offering a web interface to create custom menus as well as to define the return content (USSD, SMS or MMS) and premium content charges.
New services can be added in a few minutes rather than the weeks it used to take to develop and maintain new applications.
Fully Integrated Solution
The USSD Application Generator integrates with the TruTeq USSD Gateway and TruRoute USSD. This gives the system access to the USSD bearer as well as a mechanism for charging for content. To create a new service, the operator will create the menus via a web interface. The content is placed on a content server and referenced on the web interface.
The menus are structured as branches on a tree that end in leaf nodes. The leaf nodes contain the references to the content together with the charging information. Menu levels can be nested almost indefinitely, but a maximum of three levels is recommended for ease of use.
